DU Social Media Marketing (SEC): Most Repeated Questions from 27 PYQ Papers

Social Media Marketing (UPC 2416000005) is one of the Skill Enhancement Courses taken by students across B.A. (Prog), B.Com (Prog) and other programmes. Every college sets its own paper, so there is no single "the" question paper. That makes it hard to know what to revise.

So we collected every paper we have for this code, removed the duplicate scans (the same paper uploaded by several colleges), and counted which topics keep coming back. That left 27 distinct question papers, from 2023 up to the May–June 2026 exams.

All of them are free on the Social Media Marketing SEC PYQ page. Open a few alongside this post.

A note on how to read the counts: colleges set different papers, so "13 of 27 papers" means 13 of the 27 distinct papers asked about that topic, not 13 of 27 exam sittings.

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The topics that came back most often

If you only have time for three things, learn blogs/microblogs/forums, the SMM plan and the three metrics (conversion, amplification, applause). 24 of the 27 papers contain at least one of them.

What changed in the 2026 papers

The May–June 2026 papers lean on definitions you can calculate or list. Five of the six distinct papers have a metrics question. Two of them ask for conversion rate, amplification rate and applause rate together, and a third asks for amplification and applause. Older papers (2024, 2025) asked for metrics more loosely, for example "performance metrics like bounce rate and average session time" (May–June 2025).

The 70/20/10 content rule is a repeat, not a surprise: it appeared in 4 papers (2024, Nov–Dec 2024, Nov–Dec 2025 and May–June 2026). One 2026 paper also asked "What strategies ensure accessibility in digital content production?", which we did not see in any earlier paper.

Application questions are real

Not every question is "explain X". Three papers asked you to do something with the theory:

• May–June 2025: "Design a plan to promote an online webinar on AI in education."

• May–June 2025: "Create a podcast outline for a five-episode mini-series on youth mental health."

• Nov–Dec 2024: a scenario about an educator who has just started a career at a city institution and wants students to access content anytime, anywhere, then asks how you will select the right social media platform.

For these, structure the answer as goal → target audience → platform → content → schedule → how you will measure it. That is the SMM plan, which is why that topic is the second most frequent.

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Answer pointers for the top three topics

These are revision prompts, not full answers. Write the full answer from your own class notes and textbook.

Blogs, microblogs and forums. A blog is a long-form, regularly updated page owned by the brand, good for search traffic and depth. A microblog (for example X/Twitter) is short, fast and conversational, good for reach and real-time response. A forum is a topic-based discussion space where users talk to each other, good for trust and customer insight. For a comparison question, use a three-column table: format, strengths, example use by a brand.

The SMM plan. The usual sequence: set goals → identify and target customers → choose platforms → plan the content → implement and schedule → measure and adjust. The 2025 "design a plan" question is simply this sequence applied to a given product. Use the same six headings every time.

Conversion, amplification and applause rate. The common textbook definitions are:

• Conversion rate = the share of people who reached you through social media and then did the thing you wanted (bought, signed up, registered), as a percentage.

• Amplification rate = how often your content is shared, usually shares per post divided by followers.

• Applause rate = how often your content is approved of, usually likes, favourites or reactions per post.

Your class notes may use slightly different wording, so use their formula if it differs, and always add one example.

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How to use this for your exam

1. Write one answer per top-ten topic. That is ten answers, and they cover most of what has actually been asked.

2. Prepare one worked example for the SMM plan. Pick a product you know, and the plan answers itself.

3. Learn the three metrics together. Examiners in 2026 asked for all three in one question.

4. Read two or three real papers. The format (marks per question, internal choice) varies by college, so check yours.

Past repetition does not guarantee what comes next. Use this list to decide what to revise first, not to skip the rest of the syllabus.

Get the papers: Social Media Marketing SEC PYQs · all Skill Enhancement Course papers

Also read: Business Communication (SEC): most repeated questions · Best SEC courses in DU