Principles of Marketing

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Principles of Marketing

Compiled from actual DU previous year question papers — key concepts, definitions, and exam patterns.

Topper's Notes (Advanced Edition) — Semester V, B.A. (Hons.) Political Science

Public Policy in India (Paper Code 12327904) & Indian Political Thought – I (Paper Code 12321502)

Toolkit used in this file: Markdown (headings, tables, callouts) + Mermaid — flowcharts, pie charts, mindmaps, timelines, and sequence diagrams — all rendered inline. No KaTeX (no formulas in this subject); no image/PDF embeds (none supplied); no geographic map/globe (nothing here is location-plotted — mindmaps/flowcharts substitute for concept-mapping).

What changed from the last version: every topic below is now built in seven layers — Conceptual Foundation → Diagram(s) → Detailed Elaboration → Comparative Table → Indian Case Applications → Scholarly Debates/Criticism (multiple schools) → Exam Tips — instead of a short summary. Depth and thinker-coverage have been substantially increased throughout.


Table of Contents

  1. Public Policy in India

  2. Indian Political Thought – I


Public Policy in India

📊 Repetition Overview

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Timeline — Evolution of Public Policy Thinking & Practice in India

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Concept Map

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📋 Master Question Bank — Sorted by Repetition (High → Low)

RankQuestion / TopicTimes RepeatedAppears In
1Describe/critically examine Policy Analysis in the context of Liberal, Marxist and Welfare theories of the State4x2257-Q3/4, SetA-Q5, 4172-Q2
2'A welfare state provides a wide range of social services.' Describe policy analysis in context of Welfare Theory of State4x2257-Q3, SetB-Q2, 4172-Q3, SetA-Q6
3Examine significance, characteristics & challenges of India's Economic Liberalisation Policy since 19914x2257-Q8, SetC-Q5, DSE-Q5, 4172-Q7
4What is Policy Analysis? Process/limitations; how it informs consequences of a proposed policy3x2257-Q1, SetB-Q1, DSE-Q1
5Discuss Nature, Scope and Significance of Public Policy / Policy Analysis3x2257-Q2, DSE-Q1(sig.), 4172-ShortNote(a)
6Rationalist Model of Policy-Making — relevance; difference from Incrementalism3x2257-Q6, DSE-Q4, 4172-ShortNote(c)
7'Systems theory portrays policy as output of political system.' Explain David Easton's Model3x2257-Q7, SetB-Q3, 4172-Q4
8What is Public Policy? Stages/evolution of the policy process2xSetA-Q1, 4172-Q1
9Define Interest Groups; their impact on policy-making in India2x2257-Q5, SetC-Q3
10'Public policy is a continuation of earlier decisions with slight modification.' Discuss Incremental Model2xSetA-Q4, 4172-Q5
11Role of Social Movements in policy formulation, with examples2xDSE-Q3, 4172-Q6
12Examine the Pluralist theory of policy analysis1x2257-Q4
13Critically analyse India's Environmental Policy — current challenges1xSetC-Q6
14NEP 2020 will bridge the digital divide exposed by COVID — implementation strategy1xDSE-Q6
15Short Note: Anthony Giddens' 'Third Way'1x4172-ShortNote(b)

📝 Full Advanced Notes (Ordered by Repetition, High → Low)

1. Policy Analysis and Theories of the State (Liberal, Marxist, Welfare)

🔁 Repeated 4x — 2257-Q3/4, SetA-Q5, 4172-Q2

Q: Describe/critically examine Policy Analysis in the context of Liberal, Marxist and Welfare theories of the State.

I. Conceptual Foundation

Every account of what a policy is for rests on a prior theory of what the state is for. Policy analysis is therefore never purely technical — the criteria used to judge a "good" policy (efficiency? class interest? redistribution?) are themselves derived from a theory of the state. Three classical theories dominate the paper: Liberal (pluralist-individualist), Marxist (class-structural), and Welfare (interventionist-redistributive).

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II. Detailed Elaboration

  • Liberal theory: Traceable to Locke's social-contract individualism and later pluralist political science (Bentley, Truman, Robert Dahl's polyarchy). The state is a neutral arena in which competing individuals/groups bargain; policy is simply the equilibrium of that bargaining. Emphasis on procedural fairness, rule of law, limited government, and market efficiency. Public choice theorists (Buchanan, Tullock) push this further — treating politicians and bureaucrats as self-interested "rational actors" rather than public-spirited servants, which explains policy failure through incentive misalignment rather than class bias.

  • Marxist theory: For classical Marxism the state is the "executive committee of the bourgeoisie" (Marx & Engels), an instrument of class domination that reproduces the relations of production. Ralph Miliband's instrumentalist view stresses direct personnel/class ties between the state elite and capital; Nicos Poulantzas's structuralist view argues the state has "relative autonomy" from any particular capitalist faction but is structurally constrained to reproduce capitalism as a system, even against the wishes of individual capitalists. Antonio Gramsci adds the cultural dimension — the state maintains dominance not just by coercion (Danda-like force) but by manufacturing ideological hegemony (consent) through education, media and civil society.

  • Welfare theory: Grounded in Keynesian macroeconomics (state must manage aggregate demand) and the Beveridge Report's "five giants" (want, disease, ignorance, squalor, idleness). T.H. Marshall's concept of social citizenship — that full citizenship requires not just civil/political rights but social rights (education, health, minimum income) — is the normative backbone of welfare-state policy analysis.

III. Comparative Table

DimensionLiberalMarxistWelfare
View of the stateNeutral umpireClass instrumentBenevolent redistributive agency
Unit of analysisIndividual/interest groupSocial classCitizen/social right
Ideal policy criterionEfficiency, libertyWhose class interest is served?Equity, universal coverage
Role of marketCentral, self-correctingSite of exploitationNeeds correction by the state
Key thinkersLocke, Dahl, BuchananMarx, Miliband, Poulantzas, GramsciBeveridge, Keynes, T.H. Marshall

IV. Indian Case Applications

  • Liberal lens: 1991 reforms, ease-of-doing-business rankings, disinvestment policy, GST as a market-unifying reform.

  • Marxist lens: Critics of the 2020 farm laws and land-acquisition policy read them as facilitating corporate capital accumulation at the expense of small farmers/labour; SEZ policy has been read similarly.

  • Welfare lens: MGNREGA, NFSA, RTE, Ayushman Bharat, DBT — all read as the state discharging its Part-IV Directive Principles obligations.

V. Scholarly Debates & Criticism

Liberal theory is criticised for ignoring unequal bargaining power — the "neutral umpire" in practice favours whoever already holds resources. Marxist theory is criticised for economic reductionism (explaining all policy purely through class, downplaying caste, religion, region, gender as independent axes of power — a criticism voiced strongly by Dalit-Bahujan and feminist scholars in the Indian context). Welfare theory is criticised by public-choice economists for creating dependency and by the political right for fiscal unsustainability, while critics from the left argue Indian "welfare" is often residual/targeted rather than universal, and vulnerable to leakage.

💡 Exam Tip: Structure your answer as Theory → Core claim → Indian example → Critique, repeated three times (once per theory), then a synthesis paragraph arguing no single theory is sufficient alone.

Conclusion

No single theory fully explains Indian public policy; a plural, contextual reading using all three lenses — supplemented by caste, gender and regional axes of power — gives the most complete picture of who decides, who benefits and who pays.


2. Policy Analysis and the Welfare Theory of State

🔁 Repeated 4x — 2257-Q3(Welfare), SetB-Q2, 4172-Q3, SetA-Q6

Q: 'A welfare state is a state that provides a wide range of social services.' Describe policy analysis in context of Welfare Theory of State.

I. Conceptual Foundation

A welfare state assumes primary responsibility for the social and economic well-being of citizens, correcting for market-generated inequality via social insurance, minimum wages, health, education, housing and social security. It rests on the normative claim that citizenship entails social rights, not merely civil and political rights (T.H. Marshall's tripartite citizenship model: civil → political → social rights, evolving historically in that order in Britain).

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II. Detailed Elaboration

  • Origins: Bismarck's Germany (1880s) pioneered social insurance; the Beveridge Report (UK, 1942) systematised it around fighting the "five giants" — want, disease, ignorance, squalor, idleness — laying the institutional template (NHS, National Insurance) copied worldwide.

  • Models of welfare capitalism (Esping-Andersen's typology, useful for an advanced answer): (a) Liberal regime (USA) — minimal, means-tested benefits; (b) Conservative-corporatist regime (Germany, France) — status-preserving, employment-linked benefits; (c) Social-democratic regime (Scandinavia) — universal, generous, de-commodifying benefits. India is usually classified as a hybrid/residual welfare regime — targeted, fiscally constrained, with universal aspirations in specific sectors (food, education, employment guarantee) but not comprehensive universal welfare.

  • Analytical criteria used in policy analysis under this theory: universality vs targeting, redistributive incidence (who actually benefits), correction of market failure, administrative capacity for delivery, fiscal sustainability.

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III. Comparative Table — Welfare Regimes

Regime typeExample countryNature of benefitsClosest Indian parallel
LiberalUSAMinimal, means-testedPDS pre-reform, targeted subsidies
Conservative-corporatistGermanyEmployment-linkedEPFO, ESI schemes
Social-democraticSwedenUniversal, generousRTE, MGNREGA (rights-based)

IV. Indian Case Applications

NFSA 2013 covers ~67% of the population — a rare near-universal entitlement; MGNREGA is a legally guaranteed employment right (100 days/household) — an unusually strong welfare commitment for a developing economy; Ayushman Bharat (PM-JAY) is the world's largest government-funded health assurance scheme by beneficiary count.

V. Scholarly Debates & Criticism

Public-choice critics (Buchanan) warn of bureaucratic capture and rent-seeking in welfare delivery. Left critics (e.g., Jean Drèze, Amartya Sen) argue India's welfare state remains under-resourced relative to needs (low social-sector spending as % of GDP compared to even middle-income peers) and that DBT-based "welfare minimalism" can exclude genuine beneficiaries lacking Aadhaar-linked bank access — the so-called "exclusion error" problem. Feminist policy scholars highlight that welfare design often assumes a male-breadwinner household, under-serving women's specific needs (maternity benefits, care work recognition).

💡 Exam Tip: Cite Esping-Andersen's three-regime typology and T.H. Marshall's citizenship theory — these two references alone elevate a welfare-theory answer to a "very good" category.

Conclusion

Welfare theory remains the normative baseline for Indian social policy given Part IV of the Constitution, but Indian welfarism is best understood as a fiscally-constrained, rights-based hybrid rather than a comprehensive universal welfare state.


3. Economic Liberalisation Policy in India since 1991

🔁 Repeated 4x — 2257-Q8, SetC-Q5, DSE-Q5, 4172-Q7

Q: Examine the significance and principal characteristics of India's Economic Liberalisation Policy since 1991 / trace ideological change from Nehruvian vision to reforms.

I. Conceptual Foundation

The 1991 New Economic Policy (NEP) marked a discontinuity in the trajectory of Indian development strategy — a shift from a Nehruvian state-led, import-substituting, mixed-economy model to a market-oriented, globally-integrated growth model.

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II. Detailed Elaboration — the LPG Framework

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  • Ideological shift — Nehruvian vision vs post-1991 vision: Nehru's model (1950s-1980s) emphasised self-reliance (swadeshi-adjacent import substitution), heavy industry via the public sector (Mahalanobis strategy), central planning (Planning Commission, Five-Year Plans), and a "mixed economy" with state commanding the "commanding heights". Post-1991, the commanding-heights doctrine was abandoned in favour of market-led allocation, with the state's role redefined as regulator and facilitator rather than producer — visible institutionally in the replacement of the Planning Commission by NITI Aayog (2015), a shift from an allocative to an advisory/think-tank role.

  • Financial-sector reform: SEBI empowered as capital-market regulator (1992); banking-sector reforms (Narasimham Committee recommendations) — prudential norms, reduced statutory pre-emptions.

III. Comparative Table — Pre-1991 vs Post-1991 Policy Regime

FeaturePre-1991 (Nehruvian/Command)Post-1991 (Liberalised)
Role of stateProducer + plannerRegulator + facilitator
Industrial entryLicensing (License Raj)Delicensed (barring a few sectors)
Trade policyHigh tariffs, import substitutionLower tariffs, export-oriented
Public sector"Commanding heights"Disinvestment, strategic sale
Central institutionPlanning CommissionNITI Aayog
Exchange rateFixed/managed, inconvertibleMarket-linked, current-account convertible

IV. Indian Case Applications

IT/ITES sector boom (Bengaluru, Hyderabad, Pune); consumer-goods revolution and expansion of middle class; India's rise in global FDI destination rankings; but also the 2008 global financial crisis exposure via capital-account openness, and continued agricultural policy lag (green-revolution-era MSP/procurement architecture largely unreformed until the contested 2020 farm laws).

V. Scholarly Debates & Criticism

  • Liberal defence: economists like Jagdish Bhagwati and Arvind Panagariya argue liberalisation is a necessary and largely successful growth-and-poverty-reduction strategy ("growth-first" view).

  • Left/Marxist critique: economists like Prabhat Patnaik and Utsa Patnaik argue liberalisation entrenched a "neoliberal" state serving corporate capital, worsened agrarian distress, and produced "jobless growth" — high GDP growth without proportionate formal employment generation.

  • Capability/welfare critique (Amartya Sen, Jean Drèze): growth without adequate simultaneous investment in health/education produces "unaimed opportunities" — cite the India-vs-China-vs-Bangladesh social-indicator comparisons Drèze and Sen make.

  • Political-economy critique: the reforms were adopted in crisis conditions (a "window of opportunity" under IMF conditionality) rather than through wide democratic deliberation — raising questions about the legitimacy/ownership of the reform process.

💡 Exam Tip: For "examine significance and challenges" questions, always structure as: Background → LPG framework (use the mindmap structure as your answer skeleton) → Significance (3-4 points) → Challenges (3-4 points) → one paragraph of Left vs liberal critique → conclusion.

Conclusion

The 1991 reforms represent a paradigm shift in India's public-policy trajectory from planned self-reliance to global market integration, with genuine growth gains accompanied by persistent, unresolved questions of equity, employment and agrarian distress.


4. Meaning, Process and Limitations of Policy Analysis

🔁 Repeated 3x — 2257-Q1, SetB-Q1, DSE-Q1

Q: What is Policy Analysis? Describe its process/limitations; how it informs likely and actual consequences of a proposed policy.

I. Conceptual Foundation

Policy analysis is the systematic, evidence-based examination of alternative government actions to identify which best achieves stated goals — essentially "applied social science" bridging academic knowledge and practical decision-making (Harold Lasswell's foundational idea of "policy sciences", 1951).

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II. Detailed Elaboration

  • Prospective vs retrospective analysis: Ex-ante (before adoption — forecasting impact, e.g. an EIA or a fiscal-impact note) vs ex-post (after adoption — evaluating actual outcomes, e.g. a CAG performance audit).

  • Descriptive vs prescriptive analysis: describing what a policy is and does, versus prescribing what it should be.

  • Analytical techniques: cost-benefit analysis, cost-effectiveness analysis, multi-criteria decision analysis, randomised control trials (increasingly used in Indian development-economics-informed policy, e.g. J-PAL-linked evaluations), microsimulation modelling.

  • Who conducts it: in-house government think tanks (NITI Aayog), independent research institutions (NCAER, ICRIER), parliamentary standing committees, the CAG, and increasingly academic-policy interfaces.

III. Comparative Table — Types of Policy Analysis

TypeTimingPurposeExample
Prospective/ex-anteBefore adoptionForecast impactEnvironmental Impact Assessment
Retrospective/ex-postAfter adoptionEvaluate outcomesCAG performance audit of MGNREGA
DescriptiveEitherWhat the policy doesBudget analysis
PrescriptiveEitherWhat policy should doCommittee recommendations (e.g. Kelkar Committee)

IV. Indian Case Applications

NITI Aayog's SDG India Index (retrospective, comparative state-ranking analysis); Economic Survey's annual prospective/retrospective blend; parliamentary standing committee reports scrutinising bills before passage (ex-ante analysis feeding into legislation).

V. Scholarly Debates & Criticism

⚠️ Limitations (expand each in an answer):

  • Data incompleteness/unreliability — especially in India's informal-economy-heavy statistical base.

  • Value-neutrality is a myth — Lasswell himself acknowledged policy science is not value-free; whose values count is itself political.

  • Herbert Simon's bounded rationality — cognitive and informational limits prevent truly comprehensive analysis.

  • Time and resource constraints in real bureaucratic settings.

  • Long-term/systemic consequences are notoriously hard to forecast (e.g., unintended consequences of well-intentioned subsidy policy distorting markets).

  • Analyst "capture" — technical analysis can be shaped to justify politically pre-decided outcomes (a common critique of ex-post government-commissioned evaluations).

  • Overreliance on quantifiable metrics can crowd out equity/ethical considerations that resist easy measurement.

💡 Exam Tip: Always explicitly name Lasswell (founder of policy sciences) and Herbert Simon (bounded rationality/limitations) — examiners specifically look for these two names in "meaning and limitations" answers.

Conclusion

Policy analysis is indispensable for rational, evidence-informed policy-making, but remains an aid to — never a substitute for — political judgement, given its inherent informational, cognitive and political limitations.


5. Nature, Scope and Significance of Public Policy / Policy Analysis

🔁 Repeated 3x — 2257-Q2, DSE-Q1(significance), 4172-ShortNote(a)

Q: Discuss the Nature, Scope and Significance of Public Policy / Policy Analysis.

I. Conceptual Foundation

"Public policy is whatever governments choose to do or not to do" — Thomas Dye's minimalist but widely-cited definition, deliberately broad enough to capture inaction (a decision not to regulate is itself a policy choice) alongside action.

II. Detailed Elaboration — Nature

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  • Scope: spans every sector of governance — economic, social, foreign, environmental, defence, education, health — and every stage from agenda-setting to evaluation; increasingly interdisciplinary, drawing on political science, economics, public administration, sociology, and (recently) behavioural science ("nudge" policy design).

  • Significance: described by one paper as "a thinking man's response to the demands of the people" — it (i) rationalises decision-making by systematising evidence, (ii) improves efficiency of scarce resource allocation, (iii) exposes trade-offs explicitly rather than leaving them implicit, (iv) guards against arbitrary or purely populist decisions, (v) enables ex-post accountability through evaluation, and (vi) clarifies distributive questions — who gains, who loses.

III. Comparative Table — Definitions of Public Policy

ScholarDefinition (paraphrased)
Thomas DyeWhatever governments choose to do or not to do
Harold LasswellPolicy science as the study of "who gets what, when, how"
David EastonAuthoritative allocation of values for society
Ira SharkanskyPolicy as the output of political-system processes

IV. Indian Case Applications

The Right to Education Act illustrates action; the long delay in codifying a national data-protection law before 2023 illustrates how policy inaction is itself consequential; multi-sectoral schemes like Atmanirbhar Bharat show the interdisciplinary, cross-sectoral scope of contemporary Indian policy.

V. Scholarly Debates & Criticism

Critics of the Dye-style minimalist definition argue it is too broad to be analytically useful (if literally everything government does or doesn't do counts as "policy", the concept loses discriminating power); alternative definitions (Easton's "authoritative allocation of values") try to add more analytical precision by tying policy to value allocation, i.e., who gets scarce social goods.

💡 Exam Tip: Open with Dye's definition, then immediately problematise it with Easton's alternative — this "definitional debate" opening signals advanced understanding to an examiner.

Conclusion

Because government action (and inaction) touches every part of citizens' lives, rigorous analytical understanding of policy's nature and scope is central to democratic accountability and good governance.


6. The Rationalist Model of Policy Decision-Making

🔁 Repeated 3x — 2257-Q6, DSE-Q4, 4172-ShortNote(c)

Q: Discuss and analyse the Rationalist Model; how does it differ from Incrementalism?

I. Conceptual Foundation

The rationalist-comprehensive model, most closely associated with Harold Lasswell and later systematised/critiqued by Herbert Simon, assumes a decision-maker can identify all relevant goals, enumerate all possible alternatives, forecast all consequences, and select the option that maximises net social benefit.

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II. Detailed Elaboration

  • Herbert Simon's critique — bounded rationality: in Administrative Behavior (1947), Simon argued real decision-makers cannot achieve full comprehensive rationality due to cognitive limits, incomplete information, and time pressure — they therefore "satisfice" (choose the first "good enough" option) rather than maximise.

  • Yehezkel Dror's "optimal model" (an advanced addition): a refinement attempting a middle path — combining rational-comprehensive elements with intuitive/extra-rational judgement ("meta-policy-making") to overcome both rationalism's unrealism and incrementalism's conservatism.

  • Charles Lindblom's incrementalism (contrast case): "The Science of Muddling Through" (1959) — policy proceeds via small, marginal, politically negotiated adjustments ("successive limited comparisons") to existing policy rather than from-scratch redesign, driven by partisan mutual adjustment among multiple bargaining actors.

III. Comparative Table — Rationalism vs Incrementalism vs Dror's Optimal Model

FeatureRationalistIncrementalDror's Optimal
Starting pointBlank slateExisting policyBlend of both
Information needsComplete (unrealistic)Minimal, localExtra-rational judgement + data
RiskHigh (untested options)Low (proven base)Managed via feedback
SuitabilityCrisis/new-policy situationsRoutine, stable politicsComplex, high-stakes decisions

IV. Indian Case Applications

The demonetisation decision (2016) is often cited as an example of a rationalist-style, top-down "big bang" policy choice made with limited prior consultation; by contrast, annual Union Budget allocations typically show clear incremental continuity from the previous year's base, illustrating Lindblom's model in routine fiscal policy-making.

V. Scholarly Debates & Criticism

Rationalism is criticised as normatively appealing but empirically unrealistic — no real bureaucracy has the informational or time capacity it assumes. Incrementalism is criticised for potentially perpetuating unjust or inefficient status-quo policies and for being unsuited to genuine crises (a pandemic, a war) that demand bold, non-marginal action — a criticism sharpened during COVID-19 policy responses worldwide.

💡 Exam Tip: Always bring in Simon (bounded rationality/satisficing) AND Dror (optimal model) alongside Lasswell and Lindblom — four-thinker coverage is what separates a "very good" from an "excellent" answer on this topic.

Conclusion

Rationalism sets the analytical ideal; incrementalism describes the political reality of most day-to-day policy-making; Dror's optimal model attempts a synthesis for high-stakes decisions.


7. Systems Theory / David Easton's Systems Model

🔁 Repeated 3x — 2257-Q7, SetB-Q3, 4172-Q4

Q: 'Systems theory portrays public policy as an output of the political system.' Explain Easton's model.

I. Conceptual Foundation

A system is a set of interrelated, interdependent parts functioning as a self-regulating whole within an environment. David Easton (A Systems Analysis of Political Life, 1965) modelled the political system as converting environmental inputs into policy outputs, with feedback sustaining the cycle.

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II. Detailed Elaboration — with sequence view of the cycle over time

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  • Easton's definition of politics itself: "the authoritative allocation of values for a society" — policy, in this view, is precisely that allocation.

  • System persistence/stress: Easton was concerned with how political systems survive stress — an "overload" of demands relative to the system's conversion capacity can threaten systemic stability (relevant to discussing, e.g., protest movements as demand-overload episodes).

  • Related systems thinkers: Gabriel Almond's structural-functionalism complements Easton by specifying which structures (interest groups, parties, bureaucracy, media) perform the input functions (interest articulation, interest aggregation) and output functions (rule-making, rule application, rule adjudication).

III. Comparative Table — Easton vs Almond

FeatureEaston (Systems Theory)Almond (Structural-Functionalism)
FocusWhole system: inputs→conversion→outputs→feedbackWhich structures perform which functions
Key conceptAuthoritative allocation of valuesInterest articulation & aggregation
StrengthMacro, dynamic, self-regulating viewMicro-institutional specificity
Limitation"Black box" conversion processCan be static/classificatory