Media and Cultural Studies — DU B. A. (Hons) Journalism Previous Year Question Papers

3. Candidates have to answer ALL the questions in Part A and ANY THREE questions in Part B. 4. Questions in Part A carry 10 marks each and questions in Part B carry 20 marks each. Part A - Answer any THREE questions Media as cultural industries. How do ideological state apparatuses operate in society? Explain. Explain Uses and Gratification theory. How does the audience satisfy their needs? 3. How does mass media sustain the hegemony of the powerful by promoting their ideas? Give suitable examples. Indian fans are considered intensely cinephilic. Discuss fan culture practices in India with reference to Cinema. Part B - Answer any THREE questions (3×20=60) Determinism with the help of an example. According to John Storey, Popular Culture can be understood through six definitions. Discuss. 5. Stuart Hall's encoding-decoding model of communication redefined the understanding of media audience. Discuss. Are media texts polysemic? Discuss the idea of active audiences with reference to women and soap operas, drawing on scholarship in reception studies. 6. Subcultures rise as a reaction to dominant social standards. Do you agree? Discuss with reference to styles of music. clothing. food, elc. Why are the practices around tandom categorised as textual poaching? Discuss fandom as participatory culture with reference to the work of Michel de Certeau and Henry Jenkins. According to Radway, it is more important to study the act of reading than the construction of the text.