Media Indusry and Management — DU B. A. (Hons) Journalism Previous Year Question Papers

independent digital media house to achieve financial 7. Production, promotion and pricing are the three basic Journalism - DSC mantras of media management strategy. Discuss and elaborate with relevant examples. Semester : VI Discuss the rise and popularity of regional OTT 3. Candidates have to answer ALL the questions in Part A and ANY THREE questions in Part B. 4. Questions in Part A carry 10 marks each and questions in Part B carry 20 marks each. Discuss personnel management especially with 1. Write short notes on any two: reference to hiring and managing of human resource (a) Media Convergence/consolidation in media industries. (b) Manufacturing consent (c) Pressure groups (d) Budgeting in print media 4. Explain the role and responsibilities of personnel management in a media organisation. Discuss the various management schools of thought and their applicability in the media industry. What do you mean by media economics. How audience economics is associated with dual product 2. Explain the different ownership patterns of the market place? newspaper industry and also outline its advantages and disadvantages. 5. What role does leadership play in media industry. Or Discuss in detail the different styles of leaderships. How does the entry of FDI affect the media industry? Or Elaborate with examples and case studies. What do you understand by 'cross-media' ownership 3. How does TAM, TRP, HITS influence the performance pattern in media and how does it impact the role of of the media industry and its management? media?