SEO and Digital Marketing — DU B. Voc – Software Development Previous Year Question Papers

Your Roll............ 4. Answer all parts of a question together. 1 (a) State one similarity and one difference between a browser and a search (2) (b) Name any two SEO tools. (2) (c) What is an XMI sitemap and its importance? (2) (d) Compare traditional marketing and digital marketing based on cost. (3) effectiveness, and time consumption. (e) Explain the differences between HTML5 and WordPress in terms of (3) development, flexibility, and ease of use. Name any three types of mobile marketing techniques. (3) (g) Match the following (3) 1. Crawling a. Storing webpage copy 2. Indexing b. Discovering web pages (h) What do you understand by inobile marketing? Name and briefly explain (4) three of its techniques. Fill in the blanks (4) i. The file that helps search engines understand website structure is... ii. A broken link shows an error like.. ili. Links within the same website are called..: ..c..ccdcaeaaoo iv. The tool used to analyze website traffic is... () Explain Google Analytics and name one alternative tool. Why is it (4) important in assessing digital marketing effectiveness? 2 (a) What do you understand by Social Media Marketing? Explain its role in (7) enhancing brand awareness and customer engagement. (b) What do you understand about SEM? Discuss its components and their (8) significance in improving on line visibility. 3 (a) A webpage loads in 8 seconds initially. After optimization, it loads in 3: (7) seconds. Calculate the percentage improvement in page load time. (b) Define Search Engine Optimization (SEO) and explain the major phases (8) involved in the SEO process in detail. 4 (a) What is Return on Investment (ROD? A company spends 720,000 on a (7) digital marketing campaign and ears ·60,000 revenue. Calculate the ROI and interpret the result (b) Explain the concepts of crawling, indexing, and caching in detail. How do (8) these processes work together in a search engine? 5 (a) What is responsive web design? Discuss three factors that show how it (7) (b) Explain the concepts of keyword research and keyword analysis. A (8) webpage contains 1200 words and uses a keyword 36 times. Calculate the keyword density. Is it optimal? 6 (a) Define page speed and page load time. How are they interrelated in (7) website optimization? (b) Differentiate between (Any two) (8) i. meta tags and meta description ii. WWW and Internet ili. duplicate content and original content iv. primary keywords arid secondary keywords 7 (a) Compare White Hat, Gray Hat, and Black Hat SEO techniques based on (7) parameters such as ethics, risk level, and long-term impact. components -Strengths, Weaknesses, Opportunities, and Threats-with suitable examples.