Fashion Product Development — DU B.A. (Prog) Apparel Design & Construction as Major Previous Year Question Papers

Support your answers with illustration wherever required. (b) Discuss the importance and steps of past sales research in product development. 8 Discuss the major ethical considerations that should be addressed during the fashion product development process, providing relevant examples. - 18 (a) How does SWOT analysis serve as a strategic tool for opportunity identification in fashion product development? Illustrate with examples. 10 (b) Identify and explain the key segments within the Indian garment industry. 8 Differentiate between the following : 3×6=18 4. Incremental and Radical innovation (it) Product Enhancement and Innovative Product Development (iti) Economic Rhythm Theory and Action & Reaction Theory of Forecasting: 5. Explain the VALS Framework as a segmentation model. Discuss how resources and motivation influence consumer behaviour and product choices in the fashion 6. Describe in detail the essential elements and principles of fashion forecasting. 18 7. What is design thinking? Identify situations where applying design thinking can improve the outcome of a fashion product. Support your answer with suitable 8. Write detailed notes on any two of the following: : (i) Government Schemes and Initiatives in the Garment Industry (i) Key Functions of Fashion Product Development (it) The FEA Model (Functional-Expressive-Aesthetic) in Apparel (io) Application and Challenges of PLM Software in Fashion Business.