Service Marketing — DU B.A. (V.S.) Insurance Management Previous Year Question Papers

Insurance Management : Ill (NEP) Maximuin Marks : 90 2. A.ttempt any five questions. 1. Explain the nature and scope of marketing.. Why is marketing cons`idered a crucial function in modern insurance business? 2. What is holistic marketin.g? Explain its components and importance in the insurance business landscape. 3. Describe the macro environment in marketing using the PESTEL (Demographic, Economic, Political, Legal, Socio-cultural, Technological) framework. Provide examples from both the global and Indian context. 4. What is market segmentation? Explain the levels of market segmentation and the basis for segmenting consumer markets of insurance sector. 5. Discuss the 7Ps of services marketing mix in detail. Provide examples of each P in the context of an insurance company. 6. Explain the importance 6f promotion in marketing. Compare traditional and modern tools of promot.ion in context of insurance sector. .7. Explain the application of the three-stage model of service consumption in insurance marketing. How does the SERVQUAL model help assess service quality in insurance companies? (i) Green Marketing (ii) BCG Matrix (iii) Types of Distribution Channel