Marketing for Beginners — DU B.Com. (Hons.) Previous Year Question Papers

Type of the Paper Common Prog Group (GE) UGCF Instruction for candidates 3. Part of the questions to be attempted together Q.1 (a) In the present day marketing is customer driven. Explain with a suitable example. (9) (b) 'Modern marketing is an integrated process of identification, assessment and satisfaction of human wants'. Comment in the light of importance of marketing. (9) OR a) Define marketing mix, what are its elements, explain with suitable examples. (9) b) How changes in technological and demographic environment affects a firms' marketing decisions? Support with real life example. (9) Q. 2 (a) what is Market Segmentation? Explain the various bases used for Market Segmentation. (9) (b) What is Product Positioning? How does it differ from Market Segmentation? (9) (a) 'A consumer undergoes a process while making a purchase decision'. Explain the Consumer Buying Process with the help of an example of a product. (9) (b) "Packaging is an important tool of Sales Promotion". Comment. (9) Q. 3 (a) Define the term Product-Mix. What types of decisions need to be taken by marketers regarding Product mix? (9) (b) Define the term Branding. Differentiate between individual and umbrella branding. (9) (a) Explain PLC (product life cycle) with the help of a diagram. Briefly state strategies to be adopted to delay the entry into decline stage the entry into decline stage. (9) (b) Distinguish between penetrating and skimming pricing. In your opinion, which of the two is better and why? (9) Q.4 (a) Suggest the best suitable pricing policy for the following products: (i) A new home security system (i) A health drink (9) (b) What is a channel of distribution? Explain its importance in marketing of goods. Name Various types of agents and middlemen. (9) (a) Explain the various factors available to a marketer that affect the choice of a particular channel of distribution. (b) (i) Difference between advertisement and publicity. (ii)Difference between packaging and labeling (9) Q.5 Write short notes on any three:- (i) Social marketing (ii) Socio cultural environment (iii) Marketing environment interface (v) Sustainable marketing (Penetration Pricing) in fe Skimming Pricing) # te to Home Security System) 2p (Health Drink) (9 зіс) an Advertisement sit Publicity) # 3і 2. * İ** ya (Socio-Cultural Environment) 3. fat reMketing Environment Interface) 5. a Sustainable Marketing)