Sustainability Marketing — DU B.Com (P) Previous Year Question Papers

Type of Paper: DSE Course: B. A. UGCF Marks against each question are clearly indicated 1. a. Explain what do you understand by Sustainability Marketing with examples (9) b. How can the understanding of Sustainability Marketing lead to increased profitability for organisations? (9) OR a. How is traditional marketing different from sustainability marketing? Explain with examples (9) b. Write a short note on the link between SDGS and sustainability (9) 2. a. How is the marketing mix different for traditional marketing as compared to sustainable marketing? (9) b. Differentiate between targeting and positioning from a sustainability viewpoint (9) OR a. Explain how companies can add value through sustainability. Give at least two examples (9) 3.a. b. Throw light on any 2 aspects of sustainable consumption(5) OR a. Differentiate between reasonable consumption and mindful consumption. Also give two examples for each (9,3) b. What are the motives of adapting Sustainable Consumer Behaviour (6) b. How does sustainable packaging and branding help organisations achieve success? (5) 5. Write short notes on any three (6X3=18) a. Ethics and Sustainable Marketing b.3Rs c. types of consumers