Fashion Marketing and Merchandising — DU B.Sc. (Hons.) Home Science Previous Year Question Papers

Supplement your answers with illustrations wherever required. 1. (A) Define any five of the following with suitable example and/or illustrations: (a) Flea Market : (f) Hard Good ' (h) Psychological pricing. (B) Differentiate between any one of the following: .5 (a) Grid-layout Vs Race track store layout s. • (b) Product positioning Vș Product differentiation (c) Multichannel Vs Omni channel retailing. . 2. (a). What do you understand by the term Product Mix ?Explain the key strategies a marketer can adopt to develop and manage an effective product mix. 10 (b) What are the different ways in which a fashion marketer can differentiate their brand from competitors? 5 (b) How do marketers segment the market? Explain various segmentation bases with relevant examples of fashion brands. 8 4. (a) Compare and contrast traditional brick-and-mortar retail for mats with non-store retail for mats. Give suitable examples. 7 (b) Analyze how visual presentation techniques differ across retail for mats such as supermarkets, fashion stores and luxury boutiques: ~ 8 (a) Critically evaluate the importance of space planning, lighting and color . coordination as key presentation techniques in visual merchandising. Give suitable examples. 8 (b). Discuss the key factors that affect inventory levels and product availability in different retail for mats: 7 6. Write short notes on any three of the following : 3×5=15 (a) Window display (c) Concept, importance and sales performance of assortment planning . (d) Growth, and decline phase of product life cycle.