Corporate Communication and Public Relations — DU B.Sc. (Prog.) Home Science Previous Year Question Papers

3. Q. 1. Define corporate communicationi and discuss its nature, scope, and significance in contemporary organizations. Explain how internal and external communication together contribute to organizational effectiveness. 18 Pemble dire Q.2. Explain the relationship among corporate identity, corporate image, and corporate reputation. Discuss the role of communication strategies in shaping these dimensions with suitable examples. Q.3. a) Define Public Relations and discuss its scope, objectives, and major functions in modern organizations. b) Explain media relations, CSR initiatives, and event management as important functions of PR. Q.4. What are the major steps in planning a PR campaign? Explain the stages of research, planning, execution, and evaluation in detail. Support your answer with suitable illustrations. (18) Q.5. Discuss the importance of media planning in corporate communication and PR. How do organizations select appropriate media channels for different target audiences in traditional and digital environments? (18) Q.6. a) What is crisis communication? Explain the elements of an effective crisis communication plan. b) Discuss the role of media relations and leadership during corporate crises. Q.7. Write notes on any three of the following: a) Newsletters as communication tools b) Digital PR c) Content marketing and storytelling d) Reputation monitoring e) Types of crises