Content and Brand Marketing — DU B. A. (Hons) Journalism Previous Year Question Papers

(iv) Purpose of Call-to-action (CTA) in content (vi) Editorial calendar (b) Design a social media strategy for Green crunch (a snack brand). Include titles, keywords, a weekly 7. (a) Describe customer journey mapping in content of this question paper. to each stage. Candidates have to answer ALL the questions in OR Part A and ANY THREE questions in Part B. Questions in Part A carry 10 marks each and (b) Discuss the integration of content marketing with questions in Part B carry 20 marks each. brand storytelling. How can compelling narratives, including influencer narratives, help brands differentiate? PART-A PART-B (a) Explain the importance of buyer personas in 4. (a) Critically analyze the role of video content (short-content marketing strategy. form and long-form) in contemporary content OR marketing strategies. Discuss platforms, best practices, and key metrics. (b) Explain the challenges of measuring ROI in content marketing. OR 2. (a) Describe the role of logos, colors, and slogans in (b) Discuss the importance of personalization and data brand elements. analytics in content marketing. How can brands OR create tailored experiences? (b) Describe the impact of social media on brand 5. (a) Analyze the major challenges in scaling content reputation. marketing efforts and suggest practical strategies (a) Explain keyword research in content marketing. to overcome them. Why is understanding search intent important in OR (b) Your team is given a budget of Rs. 50,000 to promote a student-run podcast. Design a content (b) What are long-tail keywords, and how do they promotion plan that combines organic and paid help in content optimization compared to short keywords? strategies.