Social Media and Governance — DU B. A. (Hons) Journalism Previous Year Question Papers

Candidates have to answer any three questions in Part A and Part B. Questions in Part A carry 10 marks each, and questions in Part B carry 20 marks each. Explain the key elements of governance through communication. Discuss how social media enhances democracy and citizen engagement. Write a short note on virtual campaigning and outreach strategies. Explaina the role of social media in public policy dissemination. 3. What are the major concerns related to misinformation and fake news? Discuss the challenges of on line hate speech and political polarization. 4. Identify key elements required while designing a social media strategy for a government awareness campaign. Outline the steps involved in managing a social media crisis for a public institution. 5. Critically examine the role of social media in promoting transparency and accountability in governance. Discuss how businesses and governments use social media to influence public perception and build identity. 6. Analyse the use of social media in health communication campaigns with suitable examples. Discuss governance feedback and redressal mechanisms through digital platforms. Highlight opportunities and challenges. Critically evaluate the ethical challenges posed by AI, bots and automated information dissemination. Discuss issues of data mining, privacy and surveillance in digital governance.