Marketing Management in MSMEs — DU B.A. (V.S.) Small And Medium Enterprise Previous Year Question Papers

All questions cariy equal marks. 1. - Explain the concept and scope of marketing in MSMEs. How has marketing evolved over time ? Define Market segmentation. Discuss the process of market segmentation, targeting and positioning (STP) with suitable examples. Define 4P's. What is the purpose of 4P's in marketing ? Explain it in the context. of MSMEs with suitable examples. 4. What do you understand by the term Price? Discuss the factors affecting pricing decisions and explain different pricing strategies used by MSMEs. Explain the role of middlemen in distribution channels. What are the advantages and disadvantages of middlemen ? • 6. What do you mean by Promotion ? Discuss various promotion tools like advertising, sales promotion and personal selling with suitable examples. 7. What is the product life cycle ? Explain in detail the marketing strategies to be implemented at each stage of the product life cycle. 8. Write short notes on any three of the following (i) Market Positioning (i) Packaging Strategies (iii) Approaches of Logistics (iv) Managing Brand Strategies