Research Methodology — DU Bachelor of Management Studies Previous Year Question Papers

Major N I Mean Std. Deviation ANOVA Table Source SS df MS F Sig. Between Groups 1.25 2 10.62 5.05 0.009 Within Groups 19.80 80 10.12 Q5. a) A researcher wants to examine whether age group is associated with the choice of streaming platform among 120 respondents. The observed data are given below: Age Group Netflix Amazon Prime Disney+ Total Formulate the null and alternative hypotheses and test whether streaming platform preference is independent of age group at 5% level of significance. (x?' value at 5% level for 4 d.f. - 9.487) b) Research is not merely an academic exercise; it is a practical tool for rational and informed decision-making. Discuss the nature of research and explain how it contributes to effective decision-making in business and social contexts. Q6. Write shorts notes on any three of the following: (3X6) a) Type 1 and Type II error b) Advantages and limitations of Secondary Data c) Importance of literature review in research d) Survey Vs. Observation method of Data Collection