Supply Chain Management — DU Bachelor of Management Studies Previous Year Question Papers

The paper has two sections. Maruti Suzuki : A Global Auto Manufacturer Maruti Suzuki, India's leading automobile manufacturer, has long dominated the domestic and has experienced significant growth in the international market with a strong presence and extensive production network over a past decades. As Maruti Suzuki explores opportunities for further global expansion, a key challenge it faces is designing an efficient and flexible global production and distribution network. A critical decision involves determining the role and capacity of each manufacturing facility across markets. One strategic option is to set up factories in each major international market Maruti Suzuki. enters. These plants could either be optilnized purely for local demand or designed to serve multiple global markets. Before 2010, Maruti Suzulri primarily operated with localized production models. However, after market disruptions and global uncertainties in 2020/2021, the company began to consider a more integrated strategy, similar to Toyota's "global complementation," wherein plants could support other markets in case of regional slowdowns. Another important consideration is the con fig.uration of component manufacturing-should Maruti Suzuki continue to produce parts locally in each region, or should it establish a few strategically` located global parts plants to supply multiple assembly units ? Maruti Suzuki has worked hard o® to increase commonality in parts used. Although this has helped the company lower costs and improve parts availability, common parts cause major difficulty when one of the parts is to be .recalled. In 2019, Maruti Suzuki had to recall about 1.8 la]ch cards using common parts across India, UK and Australia, causing significant damage to the brand as well as to the finances. As Maruti Suzuhi positions itself as a global player, it must address the following key questions about the structure and capabilities of its supply chain : (c!) Should these plants be equipped to serve only local markets or also be capable of producing for global or contingency markets? 10 (a) . How should Maruti Suzuki allocate different markets to specific plarits, and how frequently should these allocations `be reviewed? 10 (a) Discuss the key supply ciiain factors that influence the `de77?ancz z47ice7tcg£7zdy' decisions. 10 a Explain the Steven's model of supply chain. Which is the most important stage and why? 7 (a) Illustrate how a company achieves strategic fit between its supply chain strategy and its competitive strategy. 8 ® What is Bullwhip Effect? Illustrate the underlying primary causes and strategic meas.ures to mitigate its impact. 7 .\ (Z)) Explain the difference between push and pull processes in a supply chain. How can using a mix of push and pull processes help a company improve their supply chain performance. Use a relevant example to support your answer. 8 (c}) Illustrate the complexities of supply chain management with examp Le s. aoagr~ 7