Digital Marketing — DU B.Com. (Hons.) Previous Year Question Papers

1. (a) "What are the key regulations governing digital marketing in India, and how do they ensure consumer protection and ethical practices?" (9) (b) "What are the key difficulties and growth opportunities for digital marketers in India?" (c) "What does the P.O.E.S.M. framework stand for in digital marketing, and how can it help businesses plan their marketing strategies?" (9) (d) "What are the main ethical and legal challenges in digital marketing, and how can businesses address them?" (9) 5. (a) "What are the types and for mats of on line advertising, and what makes an on line ad effective?" (6+3) 4. (a) "What are the different types and for mats of on line advertising? Explain the key elements that make an on line advertisement effective and how businesses can use these to reach their target audience." (9) (b) "What are the stages of Search Engine Optimization (SEO), and how does each stage help improve a website's ranking on search engines?" (c) "Why is website design important for creating a strong on line presence? How does choosing the right domain name contribute to a brand's identity and on line visibility?" (5+4) (d) "Provide an overview of the digital marketing landscape in India. How has the rise of internet usage, mobile penetration, and social media impacted digital marketing strategies? What are the key trends, challenges, and opportunities in the Indian market?" (3+3+3) 2. (a) "What are the main differences between traditional marketing and digital marketing? Which one is more effective for businesses in India, and why?" (b) What are the different levels of digital marketing, and what strategies do businesses use to be successful on line? (5+4) (c) "Why is website design important for businesses, and how does choosing the right domain name help in building a strong brand on line?" (9) (d) "What is social media marketing, and how does it help businesses engage with their audience? What are some popular tools used for managing and analyzing social media campaigns?" (9) 3. (a) "What are the different types of blogs, and what role do they play in digital marketing for businesses?" (6+3) (b) "What are mobile marketing tools, and how can businesses use them to reach customers effectively through mobile devices?" (6+3) (c) "What are the different types of website traffic, and how can each type help a business grow its on line presence?" (9) (d) "What are the different types of email marketing, and what strategies can businesses use to create effective email campaigns?" (6+3)