Distribution Logistics Management — DU B.Com. (Hons.) Previous Year Question Papers

Type of the Paper : DISTRIBUTION AND LOGISTICS MANAGEMENT Instruction for Candidates 'in 3. Part of the questions to be attempted together. (a) What do you understand by reverse logistics? Differentiate between micro and macro dimensions of logistics. Explaln supply chain re-engineering and its impact on organizational efficiency. (b) Describe the key components of logistics. What is barcoding and how is it used in logistics? (18) (a) What are emerging marketing channels? Describe the key steps in designing a strategic distribution network. (b) Explain the nature and importance of marketing channels. A company wants to shift from traditional retail to on line sales. What changes are required in its distribution network? ( 18) (a) Describe the concept and benefits of multimodal transport. Explain how transportation affects customer service levels. ( 18) (b) Define warehousing. Discuss the factors affecting warehousing decisions. Suggest ways a company can improve cost effectiveness in warehousing. (a) Describe the different types of inventory with examples. Explain the concept and assumptions of EOQ. Discuss the future trends in logistics outsourcing. (18) (b) What is safety stock? Discuss the role of third-party and fourth-party logistics in supply chain management. ( 18) (a) Case study (3*3=9) A mid-sized FMCG company, FresfeG/ow I,Zc7. , is expanding its operations across North India due to rising demand for its packaged food and personal care products. Currently, the company relies on rented storage facilities in different cities, but with increasing sales volume, management is considering a more structured warehousing strategy. The firm must decide between in vesting in private warehouses or continuing with public warehousing services. Private warehousing would give FresfeG/ow ffc7. better control over inventory, improved security, and the ability to customize storage according to product requirements such as temperature control. However, it involves high initial investment, maintenance costs, and long-term commitment. On the other hand, public warehouses offer flexibility, lower up front costs, and ease of scaling operations based on seasonal demand. But they may lack exclusive control, and service quality can vary. The company also needs to consider factors such as demand variability, cost efficiency, location advantages, and long-term growth strategy. With competition intensifying and customer expectations for timely delivery rising, the warehousing decision will significantly impact operational efficiency and customer satisfaction. (i) What are the key factors FresfeG/oi4; £fcJ. should consider while choosing between private and public warehousing? (ii) Which warehousing option would you recommend for the company and why? (iii)How will this decision impact cost, flexibility, and customer service?