Event Management — DU B.Com. (Hons.) Previous Year Question Papers

2. Questions 1-4 carry 18 marks each. Each question offers an internal choice. 4. Part of the questions to be attempted together. a. Explain the meaning and scope of Event Management and discuss its importance in modern organizations. (9 Marks) b. Discuss different categories of formal and informal events with suitable examples from business and society. (9 Marks) OR c. Explain the functions of management and their application in event management activities. d. Discuss the qualities, skills, and competencies required for becoming a successful Event Manager. (9 Marks) a. Explain SWOT Analysis and discuss its importance in effective event planning and decision-making. (9 Marks) b. Discuss the process of conceptualization, customization, and execution in event planning. OR c. Explain vendor management and discuss negotiation tactics used in event management. (9 d. Discuss event risk management and explain various methods to handle event-related risks. b. Discuss the characteristics and features of a high-performing team in event organizations. (9 Marks) OR c. Explain the role of communication skills in managing event teams and coordinating activities. (9 Marks) d. Discuss various approaches, activities, and practices used in effective team management. a. Explain the role of advertising and publicity in promoting successful events. (9 Marks) b. Discuss various promotional tools such as flyers, posters, blogs, and social media used in event marketing. (9 Marks) OR c. Explain the importance of sponsorship in event management for both organizers and sponsors. (9 Marks) , d. Discuss different types of sponsorship and their significance in organizing large-scale events. (9 Marks) Write short notes on the following: (6+6+6 = 18 Marks) a. Event Planning Process b. Critical Success Factors c. Media Invitations d. Flyers and Posters e. Sponsorship Proposal b. Herayu a R (Critical Success Factors)