Retail Management — DU B.Com (P) Previous Year Question Papers

Type of the Paper DSE Semester VII Instruction for Candidates 3. Parts of the question must be attempted together. Q.1. a) Explain the concept, nature, and importance of retailing. How does retailing contribute to economic (9 marks) b) Discuss the various retail for mats. Explain how emerging for mats like pop-up stores and kiosks have influenced (9 marks) modern retail. c) Explain the Accordion Theory. How does it describe the cyclical nature of retail expansion and contraction? d) Discuss the emerging trends in retailing such as experiential retail, sustainability, and digital integration. Q. 2. a) Describe the process of understanding retail consumer behaviour. Why is it important for retailers to (9 marks) study buying motives? b) Explain the importance of store design and layout. How does layout planning influence purchase decisions? OR c) What is a retail location strategy? Discuss the factors influencing location choice for a convenience store. d) Define visual merchandising. Discuss how retailers use colour, props, and product presentation to influence (9 marks) Q.3.a) Explain merchandising and inventory decisions in retail. Discuss how retailers decide the right stock levels. b) Discuss the merchandise pricing decisions. Explain cost-based, competition-based, and value-based pricing (9 marks) with examples. c) Explain retail distribution decisions. How do logari* and supply chain influence retail operations? d) Discuss mall management. How do mall managers coordinate tenant mix, events, and security? 013) Explain the HRM process in retailing. Discus recruitment, training, and perfor 9 mee appraisal in detail. (9 marks) (9 marks) b) What is CRM? Explain operational, analytical, and strategic CRM in retail. OR c) Discuss the legal and ethical issues in retailing related to consumer protection and labour practices. d) What are the challenges faced by HR managers in retailing? How can retailers address high employee turnover? Q.5. Write short notes on any 4 of the following: (4.5 marks each) a) Retailing in India b) Visual merchandising elements c) POS and RFID d) Retail selling skills e) Challenges in mall management t) CRM strategies c) POS air RFID