Agribusiness Management — DU B.Sc. (Hons.) Food Technology Previous Year Question Papers

DISCIPLINE SPECIFIC ELECTIVE COURSE CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITE OF THE COURSE Course title & Credits Credit distribution of the course Eligibility Pre-requisite of code criteria the course (if any) Theory Tutorial Practical/Practice Agribusiness 4 2 2 XII Pass with NIL Learning Objectives To develop an insight of agribusiness management To develop an insight for different types of marketing management To gain knowledge and acquired skills for setting up an agribusiness and its management. Learning Outcomes After completing this course, students will be able to: Skill Development- After studying this paper, students will be able to identify entrepreneurial potential in agribusiness and explore the scope of sustainable agricultural produce, marketing and supply chain management. This paper would also improve the skill set of the students, work in industries. SYLLABUS OF DSE FT05 Credits 2(30 Hours) Unit 1 Concepts and application of agribusiness 15 Hours Unit Description: The unit will provide an understanding of the Concepts and application of agribusiness. Nature and Characteristics of Agribusiness Agro-based Industries in India Agricultural Supply Chain Management Strategic Management in Agribusiness Contract Farming UNIT II: Marketing Management 15 Hours Concepts of Marketing Marketing management: role of management in agri-business, attributes and responsibility of manager New product development and Product life cycle Product-mix, 4Ps of marketing Credit: 2, Hours: 60 1. Study of various business models in agri-business 2. Case study of Agri business and its aspects 3. Study of farm records & inventory 4. Study of system of book keeping & accountancy 5. Study of farm planning techniques & situations 6. Study of farm budgeting techniques & types 7. Study of balance sheet financial ratio analysis 8. Study of preparation of cash flow plan 9. Visit of Agri business enterprise Essential Readings: Baker, G.A., Grunewald, O. Gorman, W.D. (2002) Introduction to food and agribusiness management: Prentice Hall of India, New Delhi. Kottler (1994). Marketing Management: Prentice Hall of India, New Delhi. S.S.Johl, T.R.Kapoor (2017) Fundamentals of farm business management: Kalyani Publishers, Ludhiana David, D. & Erickson, S. (1987) Principles of Agri Business Management. New Delhi: Mc Graw Hill Book Co. Suggested Readings: Jakobsen, G. & Torp, J.E. (2001). Understanding Business systems in developing countries. Ahmad, S.M. (2000). Management Info Guide. Prasanna, C. (1996). Projects, Planning, Analysis, Selection, Implementation and Review. New Delhi: Tata McGraw-Hill Publishing Company Limited. K. Loknandhan, K. Mani, K. Mahendran (2015). Innovations in Agribusiness Management Note: Examination scheme and mode shall be as prescribed by the Examination Branch, University of Delhi, from time to time.