Corporate Communication and Public Relations — DU B.Sc. (Hons.) Home Science Previous Year Question Papers

1. What is corporate communication? Explain its importance and role in managing relationships between an organization and its stakeholders. Also elaborate on the historical evolution and growth of corporate communication. (18) (b) What is corporate identity? Explain its components and how it differs from corporate image and corporate reputation. (9,9) 3. (a) What is Public Relations? Explain its functions and principles with suitable examples. (b) "In Public Relations, it is important to understand your Publics". Keep this statement in mind and elaborate on various types of Publics. (9,9) 4. (a) Briefly discuss the ethical principles in Corporate Communication and Public Relations, along with key legal frameworks such as advertising regulations, and data protection laws. (b) Examine the role of leadership in maintaining ethical standards and promoting transparency and accountability in Corporate Communication. (12,6) 5. Explain the steps involved in the Public Relations (PR) process. How does effective media planning and selection influence each stage of the PR process? Also compare the effectiveness of traditional and digital media platforms in implementing communication strategies. (18) 7. Write notes on any three of the following : (a) Media Planning (b) Historical evolution of Public Relations (c) Role of Leadership in Corporate Communication (d) Lobbying as a tool for PR (e) Models of Public Relations (9 each)