Marketing Management and Consumer Behaviour — DU B.Sc. (Hons.) Home Science Previous Year Question Papers
- Programme
- B.Sc. (Hons.) Home Science
- Paper type
- DSE
- Paper code
- 2203010041
- Exam years
- 2025–2025
Marketing Management and Consumer Behaviour is a DSE paper in Semester VII of B.Sc. (Hons.) Home Science at Delhi University (paper code 2203010041). 2 previous year question papers from 2025 are listed below; view or download each original PDF.
2025 question papers
2025
2203010041B.Sc. (Hons.) Home Science
2025
2203010041B.Sc. (Hons.) Home Science
What was asked in the 2025 Marketing Management and Consumer Behaviour paper?
Text of the nov dec 2025 DU question paper (UPC 2203010041), so you can see what gets asked before opening a PDF.
== Answer five questions in all.
new economy.
Describe the process of new product development with suitable examples.
3. What are the factors influencing consumer behaviour ? Explain giving suitable
What do you understand by the terms 'product differentiation and positioning'
with reference to marketing goods and services ? Discuss the tools used by marketers to differentiate their products with suitable examples from the Indian
5. Describe Marketing Communication Process. Discuss the steps companies need to take to develop an effective marketing communication with suitable examples.
6. What do you understand by market segmentation? Discuss the parameters used by marketers for market segmentation. 18
7. Write short notes on any. three of the following : 3x6=18
(a) Analyzing the macro environment
(b. Stages of consumer adoption process
(e) Product life cycle
(d) Sales promotion as a tool used for marketing.
How can I prepare for Marketing Management and Consumer Behaviour?
Related subjects in B.Sc. (Hons.) Home Science
Frequently asked questions
- Where can I download the DU Marketing Management and Consumer Behaviour previous year question paper PDF?
- This page lists 2 Marketing Management and Consumer Behaviour question papers for B.Sc. (Hons.) Home Science at Delhi University (2025). Open any paper to view the original PDF or download it. It is free and needs no login.
- Which years of Marketing Management and Consumer Behaviour question papers are available?
- Marketing Management and Consumer Behaviour papers are available for 2025.
- What is the paper code (UPC) of Marketing Management and Consumer Behaviour?
- The Unique Paper Code for Marketing Management and Consumer Behaviour in B.Sc. (Hons.) Home Science is 2203010041.
- Which semester is Marketing Management and Consumer Behaviour taught in?
- Marketing Management and Consumer Behaviour is a DSE paper in Semester VII of B.Sc. (Hons.) Home Science, according to DU's published scheme.