Consumer Behaviour and Marketing Management — DU B.Sc. (Prog.) Home Science Previous Year Question Papers
- Programme
- B.Sc. (Prog.) Home Science
- Paper type
- DSE
- Paper code
- 2203600039
- Exam years
- 2025–2025
Consumer Behaviour and Marketing Management is a DSE paper in Semester VII of B.Sc. (Prog.) Home Science at Delhi University (paper code 2203600039). 2 previous year question papers from 2025 are listed below; view or download each original PDF.
2025 question papers
2025
2203600039B.Sc. (Prog.) Home Science
2025
2203600039B.Sc. (Prog.) Home Science
What was asked in the 2025 Consumer Behaviour and Marketing Management paper?
Text of the nov dec 2025 DU question paper (UPC 2203600039), so you can see what gets asked before opening a PDF.
" Answer any five questions: iT*
What do you understand by marketing management? Describe the companies'
orientation towards marketplace." 18
2. In the context of marketing, how can you analyse the macro environment? 18
3. Define consumer behaviour, Describe the factors affecting consumer behaviour with suitable examples. *° = 18
4. What do you understand by market segmentation? Discuss the parameters used by markéters for market segmentation. ** 18
5. Explain how companies identify and analyse their competitors. Discuss the different competitive strategies used in marketing. Give suitable examples in your answer. 18
6. Describe Marketing Communication process Discuss the steps companies need to take to develop an effective marketing communication with suitable examples.
7. Write short notes on any three of the following : 3x6=18
(a) Conducting marketing research
(b) Consumer buying decision process
(c) Product life cycle
(d) Major decision while developing an advertising programme.
How can I prepare for Consumer Behaviour and Marketing Management?
Related subjects in B.Sc. (Prog.) Home Science
Frequently asked questions
- Where can I download the DU Consumer Behaviour and Marketing Management previous year question paper PDF?
- This page lists 2 Consumer Behaviour and Marketing Management question papers for B.Sc. (Prog.) Home Science at Delhi University (2025). Open any paper to view the original PDF or download it. It is free and needs no login.
- Which years of Consumer Behaviour and Marketing Management question papers are available?
- Consumer Behaviour and Marketing Management papers are available for 2025.
- What is the paper code (UPC) of Consumer Behaviour and Marketing Management?
- The Unique Paper Code for Consumer Behaviour and Marketing Management in B.Sc. (Prog.) Home Science is 2203600039.
- Which semester is Consumer Behaviour and Marketing Management taught in?
- Consumer Behaviour and Marketing Management is a DSE paper in Semester VII of B.Sc. (Prog.) Home Science, according to DU's published scheme.