Store Display and Visual Merchandising — DU B.Voc – Retail Management & IT Previous Year Question Papers

The management now wants to improve its in-store experience and increase sales. communication strategy to enhance customer (a) Explain the concept and objectives of managing communication in a retail store. (b) Identify the key communication issues faced by SuperMart. (c) Discuss the role of signage, graphics, and thematic communication in improving store communication. (d) Explain how implementing a proper store loop and organized product display can improve customer navigation and sales. (4) Write short notes on the following: (6x3=18) (b) Point of Purchase : Store Display and Visual 3. Attempt five out of the given questions. 1. How can the store layout and display affect the examples. customer's shopping experience? Give relevant 3. What are the different channels and mediums retailers (18) can use for marketing communication? 4. What is the significance of product placement and arrangement in visual merchandising? What are some strategies for creating visually appealing and engaging (10,8) product displays? 6. What are the strategies for managing promotional and clearance merchandise in merchandise management? (18) 7. Case study Question- A large retail chain, SuperMart, has recently renovated its stores but is still facing issues with customer satisfaction and declining sales. Customers complain that they find it difficult to locate products, understand promotional offers, and navigate through the store efficiently. An internal audit reveals: Poor and inconsistent signage across departments Lack of clear thematic communication (no unified store message or theme Ineffective use of graphics, making displays unattractive Absence of a proper store loop, leading to random customer movement Disorganized product displays, making shopping confusing