Introduction to Media and Communication — DU B. A. (Hons) Journalism Previous Year Question Papers

3. Candidates have to answer ALL the questions in Part A and ANY THREE questions in Part B. 4. Questions in Part A carry 10 marks cach and questions in Part B carry 20 marks each. 1. Explain the relationship between media and everyday life with suitable examples Differentiate between forms of communication and levels of comnunicatin 2. What are the key components of the mass communication process? Brielly discuss any two Normative Theories of the Press. What is the transmission model of communtention" Highlight its strengths and limitations. 4. Examine the evolution of communication as a discipline and its importance in shaping human interaction. Evaluate the role of mass communication in nation-building and public opinion formation. - 5. Discuss the ritual or expressive model of communication. How does it differ from the Publicity model? Support your answer with examples. Explain the reception model of communication and its relevance to audience research in the digital era. 6. Discuss the Direct Effects theory of mass communication. How did carly models like the Hypodermic Needle or Magic Bullet Theory conceptualise the audience and the influence of media messages? Support your answer with suitable examples. Explain the Limited Effects perspective in mass communication research. Hos did studies such as the Two-Step Flow Model and Personal Influence Theory challenge the assumptions of the direet effeets model? 7. Critically analyse George Gerbner's Cultivation Theory. How does television shape audience perceptions of social reality? Discuss the concepts of mean world syndrome and mainstreaming with examples. V Examine Elisabeth Noelle-Neumann's Spiral of'Silence Theory: Hon does public opinion formation get influenced by fear of social isolation? Discuss is unplatons for political communication and social media environmens