Media and Popular Culture — DU B. A. (Hons) Journalism Previous Year Question Papers

7. How popular cultural symbols and cultural products are represented in various forms of media. Discuss with the help of an example. Discuss how opposing and different sub-cultures form in the society against the popular culture. Discuss its importance, role and relevance. 3. Candidates have to answer ALL the questions in PART A and ANY THREE questions in PART B. 4. Questions in PART A carry 10 marks each and questions in PART B carry 20 marks each. 1. Elaborate on the difference between mass culture and folk culture. Give examples. How ideological state apparatus operates in the society. Explain. 2. The media represents the world, explain how stereotypical representations in media contribute to people's knowledge and understanding. What are the different types of codes used for media representation? 3. What is Active Audience Theory. Describe Struat Hall's mode. Discuss the music and popular culture with a relevant example. 1 Determinism with the help of an example. Media as cultural industries. 5. Explain Uses and Gratification theory. How does the audience satisfy their needs? How caste issues are represented in the media, discuss by giving relevant examples. According to Radway, it is more important to study the act of reading than the construction of the text.