Visual Communication — DU B. A. (Hons) Journalism Previous Year Question Papers

3. Candidates have to answer ALL the questions in Part A and ANY THREE questions in Part B. 4. Questions in Part A carry 10 marks each and questions in Part B carry 20 marks each. 1. (a) Define visual communication design. Explain how the elements of design support clear and effective message delivery. (b) Explain the idea of photographic truth. How do framing, editing, and digital manipulation shape our perception of reality in images? 2. (a) Discuss the importance of colour theory in design. How do colour choices influence branding and audience perception? Illustrate with examples. (b) Write short notes on any TWO of the following : (i) Gestalt Principles (iii) Aesthetics in Branding (a) Examine the ethical issues associated with virality, misinformation, and trolling in digital visual communication. (b) Assess how visual bias and patterns of media representation shape public perceptions and reinforce stereotypes. 4. (a) Describe a visual campaign that effectively raised awareness about a social issue. Explain what made it impactful. (b) Discuss the key ethical considerations involved in photographing subjects during fieldwork. 5. (a) "Traditional Indian visual forms such as Warli, Madhubani, and Patachitra show that visual storytelling has long existed outside formal design education." Critically discuss this statement with relevant examples. (b) Trace the development of visual communication theories and explain their relevance in today's digital and social media landscape. How do symbolism, iconography, and analogy enhance message design? 6. (a) Discuss why design principles must be aligned with cultural context. How can ignoring cultural symbols and meanings lead to miscommunication in global branding? (b) Explain how visual literacy helps audiences interpret and respond to design cues. Discuss the designer's responsibility in ensuring accessibility and inclusivity through visual choices. 7. "Memes function as a modem language for political and cultural expression." Critically analyse this idea, focusing on how remix culture and internet satiro challenge traditional concepts of authorship and originality. (b) Evaluate how augmented reality (AR), artificial intelligence (AI), and deepfakes are transforming traditional understandings of truth, authenticity, and bias within digital visual communication. 8. (a) Explain the importance of reflection and evaluation in visual communication fieldwork. How do critique and feedback improve the final media output? Give an example from a student project or professional campaign. (b) Discuss the role of audience analysis in visual media fieldwork. Use an example to illustrate how knowledge of target demographics shapes design decisions and message framing. 9. (a) Compare and contrast the communicative power of indigenous visual traditions and modem digital visuals in expressing identity, culture, and community. What insights can each offer for developing a holistic design education?