Behaviour Change Communication — DU B.Sc. (Prog.) Home Science Previous Year Question Papers

Attempt four questions in all. 1. Define Behaviour Change Communication (BCC) and explain the scope, functions and principles of BCC. 15 2. Outline the concept and application of any two theories of Behaviour Change. Highlight its strengths and limitations: • 7.5,7.5 (a) Socio-Ecological Model (b) Health Belief Model (c) Diffusion of Innovations. What are the steps for designing a BCC campaign? Elucidate the application of the BCC in any two social issues: 5,5,5 (a) BCC for Health & Nutrition (b) BCC for Environment (c) Gender & Social Justice, 4. Highlight the relevance of the following (any two) in the context of Social and Behaviour Change: 5,5,5 (a) Transtheoretical Model (b) Entertainment Education (c) Participatory Communication. (a) Explain the importance and steps of Design Thinking in Behaviour Change (b) Reflect on the use and relevance of Interpersonal Communication and Mass Communication in BCC strategy. 7.5 Write short notes on any three: 5,5,5 (a) Importance of Monitoring and Evaluation in BCC Programs (c) Role of Social Media in Behaviour Change d) Community Mobilization. (e) Role of Social Norms in Behaviour Change.