Dynamics of Start Ups — DU Bachelor of Management Studies Previous Year Question Papers

All parts of each question must be done together. Attempt FIVE questions in all. 3. A group of young entrepreneurs is planning to launch a digital health-tech platform aimed at providing affordable healthcare access in Tier 2 and Tier 3 cities in India. The platform proposes to offer on line doctor consultations, diagnostic test bookings, and Al-based preliminary health assessments. The founders believe there is a significant gap in access to quality healthcare in smaller cities, but they are concerned about several issues such as low digital literacy, trust in on line consultations, availability of qualified doctors, and high initial technology investment. They also have limited financial resources and are exploring whether the idea is viable before approaching investors. (a) As a startup consultant, analyse the market feasibility of the proposed venture (9) (b) Evaluate the financial feasibility of the venture. Based on your analysis, recommend whether the founders should proceed with the idea or not. 4. (a) A startup operating in the fitness and wellness app industry is struggling to develop new features. Explain how mind mapping and storyboarding can be used effectively to generate innovative ideas. (b) The same startup has recently launched a premium subscription model, but is facing low user conversion and high customer drop-off rates. Analyse the key challenges the startup is facing at this stage and recommend practical strategies to improve user retention and revenue generation. 5. (a) Analyse the industry and competitive environment for a startup entering the electric vehicle market in India. (9) (b) Discuss the role of government initiatives and policies in supporting startups in India. How are these policies applicable and useful in the electric vehicle market. (9) 6. Write short notes on any three of the following: (a) Venture Capital (c) Business Idea vs. Business Opportunity