Global Marketing — DU Bachelor of Management Studies Previous Year Question Papers

Name of the Cou$e : BMS Semester ; III Ql. a) What are the top fundamental motivations that drive companies to seek intemational expansion? b) Explain the distinct, primary roles that both Expatriates and Inpatriates fuIfilI in transfening knowledge and managing local operations within a multinational colporation Q2. In the context of Michael Porter's Diamond Model, answer the following questions: a) Discuss the sources of national competitive advantage for the automobile industry in Germany and the luxury fashion industry ir italy. b) Considering that the Diamond Model is a system, meaning a change in one determinant often affects the others, discuss the efect of 'Home Demand Conditions' on the other determinants. Q3. Given the fundamental differences il economic maturity, income levels, infrastructure, and institutional stability, how should a multinational corporation adapt the four Ps of the marketing mix.a'hen transitioning its operations from a Developed Market (e.g., the US) to a Developing Market (e.g., India), and then to a Post-Communist/Iransition Market (e.g., Russia)? Support your answer with relevant examples and major challenges faced. Q4. a) Analyze the dual impacts, both the intended protective benefits aod the unintended retaliatory costs, of the recent US-India tariffmeasures on key industries in each country. b) Discuss the difference between using observable demographics and unobservable psychographics for segmenting a new foreign market. Evaluate which variable set provides a more reliable basis for achieving a superior product-market fit. (9+9) Q5. a) What are the primary challenges and opportunities for a major Indian Information CAGE drework, when comparing market entry into Germany versus South Korea? b) what are the most common and serious risks that a company faces when doing bwiness intemationally, and wirat simple, practical steps can a business take to protect itself against these risks? Support your answer with relevant examples. (9+9) Q6. Aethera Inc. is a medium-sized American manufacturer of premium, high-fidelity wireless headphones that has just entered the highly competitive East Asian market (e.g., South Korea, Japan) against a domiaant local rival, ZenithTech' ZenithTech controls 60% of the market and has superior economies of scale. Immediately following Aethera,s iaunch. ZenithTech slashes its headphone prices by 25% across all models, clearly initiating a price war. Aethera's investors, who provided capital for the expansion, expect a clear path to profitability but also insist the company must achieve a minimum 200% market share within three years. Aethera needs to decide on its long-term pricing strategy (Skimming vs. Penetration) once the initial price war subsides, taking into account the unique market dynamics' Based on this case, answer the following questions: