Retail Management — DU Bachelor of Management Studies Previous Year Question Papers

Max Marks Bachelor of Management Studies avEP) Retail Management 2. 3. 1. Attempt Question No.1 compulsorily. Q.1 UrbanNest Retail Ltd. is a mid-sized Indian retail company that began operations in 2012 as a single lifestyle store in a Tier-II city. Over the years, it expanded rapidly into Tier-I and Tier-III cities, Operating departmental stores, specialty outlets, and an on line retail platfom. Recently, the company has experienced declining footfall in physical stores, rising inventory holding costs, and inconsistent brand image across locations. Poor site selection and inefficient store layouts have affected customer experience and store productivity. Increased competition from organized retailers and e-commerce giants has made customer retention and personalized marketing critical challenges. The management plans strategic restructuring focusing on store rationalization, CRM improvement, merchandising efficiency, and omnichannel integration. (a) Analyze the key challenges faced by UrbanNest Retail Ltd. with reference to emerging trends in Indian retailing and store location issues. (9) (b) Suggest suitable retail for mats, CRM strategies, and store-level improveinents to enhance performance. (9) Q.2 (a) "India has come a long way in the retail sector." In this context define retailing. Explain the characteristics of retailing and discuss the evolution of retailing in India. (9) (b) Examine the factors responsible for the transformation of the Indian retail industry. (9) Q.3 (a) Explain the different retail institutions based on ownership with suitable examples. Also, examine the advantages and limitations of each ownership form. (9) , a) Compare store-based, web-based, and non-store-based retailing for mats. Discuss their key characteristics, adv.antages, and limitations with respect to customer reach, cost structure, convenience, and technological dependence. Highlight how these for mats coexist and compete in the contemporary retail 'environment. (b) Discuss the role of store design, layout, and floor space management in retailing. Explain how effective store design and layout influence customer movement, shopping behavior, operational efflciency, and sales performance. Also, examine the importance of optimal floor space utilization in enhancing customer experience and maximizing retail profitability. (9) (b) Discuss the role of advertising, sales promotion, and Customer Relationship Management (CRM) in retail marketing. Explain how these tools help retailers attract customers, stimulate store traffic, enhance customer engagement, and build long-term customer loyalty in a competitive retail environment.