Fundamentals of Marketing Management — DU Bachelor of Management Studies Previous Year Question Papers

Fundamentals of Marketing Management Bachelor of Business Administration (Financial Investment Analysis) Ql. Define Marketing and explain its nature, scope, and importance in the modern business environment. Explain the evolution of marketing. Explain the core marketing concepts, as well as various company orientations, including production, product, sales, marketing, and holistic marketing concepts. Q2. Explain the concepts of market segmentation, targeting, and positioning (STP). Why are these concepts important for marketing success? Explain the levels of market segmentation and provide suitable examples to illustrate the bases for segmenting consumer markets. Explain the various pricing methods (non-mathematical treatment). Explain how firms adapt prices to different market situations. (18) Explain the 7Ps of services marketing mix in detail with suitable examples. Write a short note on anv two: -a) BCG Matrix - Concept and Uses b) Holistic Marketing Concept c) Core Marketing Concepts d) Production, Product, and Selling Concepts